Final Project:: Adapt and Innovate

After jumping through a few technical hoops (when are there not technical hoops), I think I've successfully posted the pdfs to lesliejwilkinson.googlepages.com, the web pages I built last semester for JOMC 710. Which works out well, in terms of linking and connecting all of my class projects for this program. This paper completes my requirements for completion of the certificate program. It's been a great three semesters of learning. Congratulations to all my fellow graduates and best wishes for continued success to the returning students!

~~~~~~~~~~~~~~~~~~~~~~~~
"Adapt and Innovate: Newspapers succeeding in the online world."
PDF versions available at the above link.

Abstract: My final project in the certificate program, I've come back to explore and write about what Adapt or Die has meant to the newspaper industry in the past several years.

Adapt or die. That phrase would jolt the newspaper industry into action, pushing it to put more energy and content online. What have newspapers done to change the mindset and get things moving? Who’s getting it right? Who’s winning the battle to beat circulation and make money on the web?

Newspapers heard the call to innovate over the past couple of years: the Newspaper Next survey woke many people up and brought to light the notion that to win the battle of declining print circulation and profits meant innovators had to come out of the corners of the newsroom. It’s very much seemed as if a button was pushed and newsrooms sprang into action. Suddenly, newsrooms around the country were exploring blogs, video and interactive graphics.

This paper draws heavily on research that has been conducted over the course of the entire Graduate Certificate in Communication and Technology program, including research conducted specifically for previous classes. This paper is the culmination of my work in the program. I seek not to write threatening “Evolve or Die” paper that has permeated the internet the past couple of years. Instead, I will examine how newspaper websites are exploring new ways to entertain and keep readers.

Welcome Aboard!

This is the last blog to complete my classwork for UNC's Graduate Certificate in Communication of Technology. What do I do next? Well, there's a couple different ideas floating around. But before I go jumping into '08, there's the matter of global perspectives to address.

My "blogging preamble," an essay proposal for this blog, was written the week before I went on vacation. So, it needs a bit more polish and revision before the topic makes an official debut. Couple things that I'm batting around to study this semester:

1. Global Access. Bandwidth and speed and access of different socio-economic groups. Also, global access in terms of what information is available in different countries and how that access is monitored.
2. The future of Newspapering. A theme I researched last semester for JOMC 710, lesliejwilkinson.googlepages.com, and continue to research at oinnovate.blogspot.com with newsroom colleagues. Perhaps the global focus looks at developing international newspaper resources, expanding on last semester’s domestic approach.
3. Women and the international blogging community. How do women stack up online in international communities? Are women taking the lead?
4. Elections and bloggers. What impact have bloggers had on international elections? How have their opinions changed and defined campaigns around the world? Do international candidates turn to blogs and the web the way U.S. candidates are doing?

Revisions in the works and a new preamble and research subject coming soon. I'm leaning towards doing something with a non-newspaper topic; I spend so much time at work thinking about papers as it is. I'm thinking a slight change of pace will be refreshing.

In the meantime, links to my J-713 classmates and my other certificate projects coming up soon. Here's to another great semester of online learning!